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September 15, 2008 Market Update: We Finally Faced the Big Elephant in the Market 
April 8, 2008
We are pleased to present first quarter performance results for the Brookmont Capital Dividend Equity Strategy. During the quarter, the Strategy handily outperformed every major index and relative benchmark due to our emphasis on high-quality, dividend income stocks. We have included a one-page summary of the Dividend Equity Strategy that lists a representation of current holdings, first quarter performance results, and sector weightings.
The markets, however, suffered from a very difficult quarter as the major indices posted losses between 7% and 14%. Declining earnings growth, credit concerns, inflation fears, and the housing market were the primary issues that drove stock prices lower. The chart below demonstrates the widespread pain that was felt by all investors as there were few places to hide.
| Index/Benchmark |
|
1Q 2008 |
Brookmont Dividend Equity |
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-2.35% |
Dow Jones |
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-7.55% |
Russell 3000 Value |
|
-8.55% |
S&P 500 |
|
-9.45% |
Lipper Large Cap Value |
|
-9.54% |
NASDAQ |
|
-14.07% |
The Dividend Equity Strategy outperformed its respective benchmarks during each month of the quarter, including a March return of 2.30% versus a -0.43% return for the S&P 500. Several holdings contributed to the Strategy’s March return, including Lance (+17%), General Electric (+12%), Sara Lee (+11%), AT&T (+10%), and eight other stocks that were up by 6% or more (including Home Depot, J.P. Morgan, and Microchip Technology).
We welcome the opportunity to provide more information on the Strategy and other investment products/services that are offered by Brookmont Capital Management. You can find us on the web at www.brookmontcapital.com, or visit our offices at 2100 McKinney Avenue (across from the Ritz-Carlton Hotel).
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